Jaeger-LeCoultre recently launched a new Master Memovox Boutique Edition. When I have an opportunity to fondle a totally new watch, then I take it. This particular model is well known to every watch collector out there as the Memovox have been a cult watch since its first appearance in the 1950s.
Known as the iconic alarm clock, the Memovox have followed Jaeger-LeCoultre in many of their model ranges from the 1950s and up until today. The alarm function has been a continuous element showing up in both dress watches and more sporty watches. Just imagine an underwater alarm clock for diving, or the Memovox Parking, which saves you from getting parking tickets by reminding you when your parking meter time is up.
Originally featuring a double crown and a mobile disc with the desired alarm time shown by a triangular indicator, the Memovox watch made its mark once launched. Its legendary movement, the Jaeger-LeCoultre Calibre 815, was the first automatic movement to boast an alarm function signed by the Grande Maison and has inspired many others since its introduction in 1956.
Now celebrating the 60th anniversary of its automatic movement the Boutique Edition Memovox is a very contemporary interpretation of an 1970s Memovox Snowdrop design. A vintage looking blue-tinted dial is balanced out by the contemporary look of its finishes and case. And the Jaeger-LeCoultre Calibre 956 that drives the Master Memovox Boutique Edition is a direct descendent of the original.
Well, how does it really feel?
First impression is a surprisingly good looking dial. I had seen this watch in pictures and honestly I thought nothing much of it. A boring dial inside a boring case. I was wrong.
The dial is really interesting. It actually feels like there are three dials in one watch. The centre disc has a magnificent deep blue sunburst finish, followed by a matt dark blue hour index and a lighter blue minute index on the outer edge. I am baffled by how the dial just works. Both understated and interesting at the same time. I could spend hours playing with the sunburst centre disc and a lightbulb.
You see how simple joys can keep a monkey occupied.
There are two crowns on this watch. The bottom crown is used for winding, as well as setting the time. Setting the alarm function is simple: shift the top crown into neutral position. Then, in position 2, turn this crown in anti-clockwise direction until the desired ring time. In doing so, the mobile disc with its little “retro-style” and famous Memovox indicator triangle turns around the dial to the alarm time.
I don’t know how they do it, but the alarm have a very pure sound.
I have a video on instagram you should see. Remember Volume On.
The new Memovox Boutique Edition has kept all the characteristics of the Memovox Snowdrop. And I kinda like the “retro-style” look and feel. I am glad Jaeger-LeCoultre decided to have a more contemporary design on the stainless steel case.
A deep blue braided cotton was selected by for the strap and it plays nice with the light blue stitching. Further the calfskin lining ensures a nice and comfortable wearing strap.
All in all this new watch is an unexpected surprise from the Jaeger-LeCoultre Maison. And it is priced very comfortably. Now you just need to get your hands on one. Only 500 pcs made and only for sale in one of the 90 or so Jaeger-LeCoultre Boutiques worldwide.
Memovox Boutique Edition
Jaeger-LeCoultre Calibre 956
Automatic mechanical movement
Produced, assembled, and decorated by hand
28,800 vibrations per hour
268 parts • 23 jewels
7.45 mm in height
Hours, minutes, second
Stainless steel, polished finish
40 mm in diameter • 14 mm in height
Water-resistance: 5 bar
Inner dial blue sunburst
Outer dial Opaline blue
Baton, polished, Super-Luminova
Calfskin in Trieste black, blue topstitching
500 watches exclusive to Jaeger-LeCoultre Boutiques